As much as the Emirates Airline Dubai Sevens tournament is a highlight of the UAE's sporting and social calendar, it's a big milestone in Pro-Active's working year – and has been for 17 years.
Emirates Airline Dubai Sevens has, of course, an extra special significance for us, being the first Sevens rugby event we produced, and year on year we've worked to ensure the smooth running and ever-improving broadcast footprint of the event.
Pro-Active are responsible for providing the 10-camera live coverage as the local host broadcaster; a 28-strong international crew work across two pitches over three days, producing a live world feed, internet streaming and bigscreen pitchside coverage.